Lexmark is a company leader in the market of printing solutions. This company is carrying on its campaign “Lexmark Playas 2007”. This initiative consists on giving away a great amount of prizes in the beach cities of the south as well as the metropolitan zone of Lima, the prizes can be won by playing in the Ruleta Regalona, a roulette game.

This brand has the intention to, with this campaign, attract people with “Lexmark Playas 2007” and let people know the benefits and opportunities that Lexmark has to offer in relation to home printers and also make public the new models as well.

The hostess of Lexmark will be placed on the beach zones and they will be inviting people to win prizes by playing roulette on the Ruleta Regalona. All those people that decide to participate in this game will take home a prize such as beach chairs, DVDs, pens, beach bags, key chains, and plenty of other articles. This way, they are sending the message that everyone that uses Lexmark always wins.